Organize A Larong Pinoy Mini-Olympics

LARONG PINOY CONTINUES TO BE A FAVORITE SPORTS FEST ACTIVITY FOR MANY FILIPINO COMPANIES.  BEYOND PLAYING ON THE DAY OF THE EVENT, THE GAMES IS CAPABLE OF BUILDING STRONG EMPLOYEE RELATIONSHIPS. 

The Traditional Filipino Street Games continues to be a favorite sports fest activity for local companies. Private business corporations continues to request Magna Kultura Foundation (the national proponent of the games) to organize the Larong Pinoy event as a company sports fest activity. 

This year, over a hundred companies organized Larong Pinoy mini-Olympics. Among the latest companies that played the Filipino games are: Asian Development Bank (ADB), Nissan Motors, Red Ribbon, United Coconut Planters Bank, Cocolife, the Dept of Health, Punongbayan & Araullo, Panasonic, Equicom Group of Companies, Eagle Cement, Chevron Phils., Ahnex Builders, and many others.

Human Resource Department heads saw the Filipino Street Games as an effective instrument for employee bonding.  Indeed, the games are able to make employees from different departments easily get acquainted with each other; and, like childhood playmates, the bonding experience goes beyond weeks, even months, after the event.

The Larong Pinoy Sports Fest event excites employees into doing things that they did in the childhood days, especially the elder adults.  From day one, after HRD announces Larong Pinoy as the sports fest activity, the office environment become high on enthusiasm; making employees talk about the games, their childhood experience, and even practicing within the office. It brings the corporate community alive.

In the past, most companies have been doing the regular basketball, volleyball and badminton events, until Human Resource Department staff discovered the fun experience that Larong could bring; on top of the teambuilding capability it can offer. And what makes the Larong Pinoy sports fest even unique is that Magna Kultura Foundation organizes it like a real “Olympics event”, with professional tournament system and officiating, with live annotation and hosting, with team captains, torch relays, and all the works. And, amidst all these, the HRD staff and sports committee can play on the event day without the hassle of running the company event.

Amidst the modern age of computers and high-tech gadgets, Magna Kultura Foundation has been implementing Larong Pinoy sports clinics and tournaments in schools and Barangay communities since Y-2003. 

When local Filipino corporations started requesting Magna Kultura to organize company sportsfests for employees, the foundation saw it as an opportunity to advocate the games among adults; to make the adults fellow-advocates for ‘promoting’ the games among their children.

The advocacy to promote "Laro ng Lahi" is a timely crusade amidst the age of globalization. The traditional Filipino Games is a cultural treasure that is cherished by many Filipino to this day.  It is not true that it is no longer played by children, as some would say that it has vanished in Philippine society in the age of computers and high-tech gadgets. In many urban and rural areas, a great majority of Filipino children still play outdoor street games as most of them are still unable to own expensive high-tech gadgets.

Larong Pinoy is very much alive in the Philippines. And now that many companies are playing the games, the revival becomes stronger. The adults are playing the games again, and using it to make friendships in their company come alive.  Thus, using the games to build the company's culture.

This is our games.  This our culture.  Let us keep it alive, even in the modern age, because this is what makes us stand as a Filipino race.  Preserve and advocate things that are FILIPINO.  

To organize Larong Pinoy Sports Activities, contact

DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION

Tel. Nos. :  (02) 514-5868 /  Mobile: 0917-8990025 or 0922-8990026

Or Email us: kulturapilipinas@gmail.com

CLICK HERE TO PREVIEW THE LARONG PINOY SPORTS FEST CONCEPT


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Larong Pinoy as Corporate PR Activity

For many companies, it’s not enough to make money and satisfy customers. Service to local communities is also part of the company agenda, and they involve their employees in outreach programs. These companies often go the extra mile to give a little something back to their employees, the community, and the world at large. They’ve developed solid reputations for going out and doing some good, turning their success into an opportunity to help others.

For a long time, businesses have given back to society in different ways. The domain for such outreach was based more on concerns and thoughtfulness to help people.  For some companies, business isn’t all about the bottom line. They make strides to be a caring part of society and help out those who live in less fortunate circumstances. They’re companies that know how important Corporate Social Responsibility can be to others.

Chevron Philippines is one of the few examples of those doing Corporate Social Responsibility right. Every year, Chevron Philippines embarks in a program dubbed "Week of Caring, wherein employees of the company engage communities as volunteers. For the second time, the employee-volunteers of Chevron reached out once again the children of Nayon ng Kabataan (in Mandaluyong City), a youth welfare community operated by the Department of Social Welfare Development (DSWD).

During its Week of Caring program, Chevron employees went to Nayon ng Kabataan to play as “big brothers” to the children of Welfareville --- playing Larong Pinoy, the traditional Filipino Street Games.  As coach and playmates, they ran and vigorously played with the children: games like, patintero, luksong tinik, luksong baka, chinese garter, piko, and other Pinoy games.

The choice of Larong Pinoy as an activity aims to provide a light, fun interaction between the Chevron employees and the kids at Nayon ng Kabataan.  The organizers of the Chevron outreach program recognizes the power of Larong Pinoy as a strong vehicle for community engagement and interaction.  The traditional Filipino street games is a cultural treasure, well-loved by many Filipinos even today.  Many people are still unable to own high-tech game gadgets, computers, or smartphones with game applications; thus, Larong Pinoy is still a fun alternative among many of the children.

Having a social good culture makes your employees know they are working for something that is bigger than themselves; their business is not one dimensional and more importantly, it cares about people.  There are new breed of corporate individuals who believe that what you put into the world is exactly what you’re going to get out of it. People want to do things that matter; companies that encourage employees to participate in volunteerism and giving back are creating fulfilling environments to work in.

CSR to be meaningful has to reach out to the large majority of our people who are not only without purchasing power, but are fundamentally deprived of basic livelihood. There are companies stand out as prime examples of how social responsibility can be productively coupled with sound strategies to advance goodwill, while building sustainable and impressive businesses. They provide the leadership to demonstrate how marketers can pursue both objectives simultaneously. As such, socially conscious companies have stepped up their efforts with increasing effectiveness and productivity. It is an impressive movement and one that invites society at large to do even more.

Magna Kultura Foundation salutes Chevron Philippines for making Larong Pinoy their choice of activity for engaging communities.  The interaction between the employees of Chevron and children of Nayon ng Kabataan will last a lifetime of remembrance.

For organizations who would like to conduct a Larong Pinoy program in schools, barangays, or for private companies, contact Magna Kultura Foundation.   

Contact DICKIE AGUADO, Executive Director - Magna Kultura Foundation:

Cellular Phone Nos.: +63 917 8990025 (Globe) or +63 922 8990026 (Sun)

Landline Tel No. (632) 514-5868

Email Address: kulturapilipinas@gmail.com

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